Film has not always been kind to farmed animals, maltreatment ranging from horrendous cruelty to anthropomorphization and training under duress. Admittedly, many fine documentaries have been made on maltreatment, but many of these tend to see farmed animals as a mass, with deindividuation leading to a psychic numbing in those watching. In contrast, narrative films on this theme generally have the farmed animal protagonists as human-like in being able to converse in the language of the people around them and generally (...) with happily-ever-after endings, subverting the reality for most farmed animals. Writers on animal rights generally neglect film as a medium and its relationship to farmed animals. This article sets out a farmed animal rights manifesto (FARM) for film, aimed at overcoming these problems in insisting on ethical treatment in all ways. (shrink)